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As Australia’s oldest Australian-owned soap manufacturer, Tilley Soaps has been creating luxurious, natural home and body care products for nearly 160 years – and they take a unique approach when it comes to product labelling.
“Our heritage is what sets us apart,” says Nina Nguyen, Purchasing Manager, “but our success lies in our ability to innovate while staying true to the values that have guided us for over a century.”
From its beginnings in 1865 as a soap manufacturer, Tilley has grown into a diverse company offering an extensive range of home fragrance and body care products, including hand-poured soy wax candles, triple-scented reed diffusers, and pure essential oils. Despite its growth, the company remains dedicated to producing everything in Australia.
“We’re 100 per cent Australian-made, and our GMP and ACO-certified facilities ensure we meet the highest standards,” Nina adds. This commitment to quality manufacturing and local production has kept Tilley Soaps a trusted name for generations.
At the core of Tilley’s operations is a deep respect for sustainability and authenticity.
“We believe in creating products that are not only kind to the air and skin, but also environmentally responsible,” explains Nina. “This is why we are passionate about using natural ingredients wherever possible, cruelty-free formulations, and environmentally-conscious packaging.”
Their product designs reflect this ethos, with an emphasis on elegance, simplicity and minimal waste. “Whether it’s our Australian-made heritage or our attention to detail in every product, we strive to create a sensory experience that reflects these core values in every touchpoint,” Nina adds.
Labels on demand
Tilley Soaps has taken a unique approach by choosing to print their own labels in-house. While many companies outsource their label production, Tilley decided to maintain control over this process, giving them the flexibility to respond quickly to changing demands.
“We print labels when we need them,” Nina says. “This not only helps us manage inventory and reduce waste but also gives us the freedom to experiment with designs and formats for special product launches.”
This flexibility is key to the brand’s ability to keep its packaging fresh and engaging; by printing in-house, Tilley can quickly adapt to market trends or seasonal product releases without being constrained by large inventories of pre-printed labels.
Dial A Label plays a vital role in this process by supplying high-quality plain labels that are perfectly suited for Tilley’s on-site printing setup.
“The quality is always consistent, and the service has been fantastic,” says Nina. “We trust Dial A Label to provide exactly what we need to keep our products looking their best.”
Beyond just supplying labels, Dial A Label also provides valuable guidance. Tilley often consults with Julie from Dial A Label for recommendations on label sizes and materials, particularly when launching new products.
“Julie is amazing – she’s always helpful and ensures we get the best possible solution for our needs,” Nina adds.
With complete control over their in-house label printing and the support of a reliable partner like Dial A Label, Tilley Soaps is able to maintain the high level of quality and consistency its customers expect. As the company continues to grow and innovate, their flexible approach to labelling ensures they can adapt quickly to new opportunities without compromising on quality.
For businesses like Tilley Soaps, having the right partners makes all the difference. Whether you’re a large-scale manufacturer or a small business, Dial A Label offers custom solutions that allow you to manage your labelling needs on your terms.
Looking for reliable, high-quality labels for your products? Contact Dial A Label today to learn more about how we can support your business.
